Carling

With 25 International Awards for taste and quality under its belt, Carling Black Label is truly a Champion Beer.

As the beer that is unmatched in gold, flavor and uncompromising in refreshment, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice. Carling Black Label first hit South African shores in 1966.

The first advertising campaign kicked off with a "cowboy" theme, where the cowboy represented a hero who deserved a cold Carling Black Label as a reward for a long day's work.